Over 150 million Americans consume soda on a daily basis, with the average soda drinker taking in three glasses per day. This mass consumption can have many negative long-term effects on individual health and wellness.
Besides carbonation, artificial coloring, and an excess of other synthetic ingredients, a typical soda contains 15-18 teaspoons of sugar per serving and upwards of 240 calories; this may account for around 10% of an individual’s daily caloric allowance, pushing them over the limit and reducing the amount of healthy calories consumed from whole foods, fruits and vegetables.
Soda consumption is strongly linked to weight management issues in adults as well as children. The food and beverage industry currently spends approximately $2 billion per year marketing to children ages 2-17. In the United States, nearly 40% of children’s diets come from added sugars and unhealthy fats. To help address the soda epidemic, Zija International has formulated Ripstix Hydrate.